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NAP and Data Accuracy: Where does my website come into citations? You’ll sometimes also hear people talk about an NAPW or a UNAP citation as well. The W refers to ‘website’, and the U refers to ‘URL’. If your website URL is included in the citation, it has additional value. At SEOwarlocks, We provide a new beginning for your organic Search Engine presence, offering an ideal balance of analysis, recommendations, and task implementation. SEOwarlocks Internet Marketing,