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How To Create the Perfect Favicon

How To Create the Perfect Favicon

Tips for Designing the Perfect Favicon for Your Brand

While you might think it safe to assume that a resized version of your logo would work just fine for your favicon, there’s more to the process than that.
Here are some things to think about when you make a favicon for your brand: ...

What is the right price for your agency’s SEO services?

What is the right price for your agency’s SEO services?

What is the right price for your agency’s SEO services?
Whether or not your agency’s pricing is on point is a pressing question when dealing with a potential client. ...

Inside Google Marketing: 3 ways we think about SEO

Inside Google Marketing: 3 ways we think about SEO

SEO can provide an important — and cost-effective — strategy for organic growth. In fact, the latest research from web analytics company Parse.ly shows Google Search accounted for around half of external referrals to the publishers in its network this past year. ...

What is Search Engine Marketing (SEM)?

What is Search Engine Marketing (SEM)?

Search engine marketing is a very effective digital marketing channel. Through search marketing, you can increase the visibility of your website in search engine results using paid and unpaid methods.SEM is important because search traffic is targeted and thus more valuable than any other form of traffic you can get with other promotion methods. In this guide, you’ll learn what is search engine marketing, why it’s important, and the different types of SEM. ...

Increasing clicks

Increasing clicks

Let's start with clicks, specifically earning more clicks from Google without actually ranking higher because that's one of the great things about SEO You don't actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let's talk about some specific strategies for getting more clicks without increasing rankings. ...

1. Favicon optimization

1. Favicon optimization

Now I'm surprised more people haven't talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they're high contrast, ...

2. Breadcrumb optimization

2. Breadcrumb optimization

While we're optimizing our favicons, let's take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page. ...

3. Meta descriptions

3. Meta descriptions

Let's optimize those meta descriptions. This is so old-school Search Engine Optimization. But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it's not using the keywords that the user is searching for. ...

4. Numbers in titles

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021. ...

5. Title boilerplate

5. Title boilerplate

For example, here at Moz, we put "Moz," our brand name at the end of every title tag. We used to put "Whiteboard Friday" at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings. ...

6. FAQ and how-to schema

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can't always win it, and you can't always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out. ...

7. Relaunch top content

7. Relaunch top content

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. ...

12. Invest in long-form content

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is that consistently, time and time again when we study this, long-form content earns more links and shares. ...

13. Use more headers

13. Use more headers

When you're doing that long-form content, make sure you do number 13: use more headers. I'm talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study. ...

14. Leverage topic clusters

14. Leverage topic clusters

Number 14, leverage topic clusters. Don't just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles. ...

15. Bring content out of tabs

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that's brought out of tabs and brought into the main body, so people don't have to click to see, generally performs better than content that's hidden in tabs. ...

16. Core Web Vitals

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It's going to be an actual ranking factor very soon. We're talking about cumulative shift layout, hard word to say. Generally, we're talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out. ...

17. Limit sitemaps to 10,000

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you're allowed to have 50,000 URLs per sitemap. This is always a question in every Search Engine Optimization quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don't have to use all 50,000. ...

18. Leverage dynamic sitemaps

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I'll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap. ...

21. Be the last click

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean to satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for. That's the magic of SEO. They're searching for something, and you're delivering it to them at the exact moment they search for it. When you can be the last click, you're almost guaranteed to rise in rankings and get the traffic that you deserve. ...

1. Consistency

1. Consistency

SEO is something that needs regular maintenance. An analogy by Uptick Marketing states it perfectly: “SEO is like sowing the seeds and cultivating the crops before harvesting what you can eventually eat. If you stop harvesting now, you may still have some crops to last you, but six months down the road, you’re going to be kicking yourself for losing out.” ...

2. Long-form content

2. Long-form content

The pace has slowed for many consumers, and they may be more likely to delve more deeply into topics as opposed to scrolling through feeds while on their commute or performing quick actions in between tasks. Not only is this type of content more likely to get read right now, but also, it is a staple of SEO success. According to Backlinko, organic search results that rank on page one of Google contain an average of 1,890 words. ...

3. Local SEO

3. Local SEO

Local SEO has always been a lucrative solution for small businesses as they compete against big brands and major websites on search. And with people staying close to home, local businesses are being sought out. Local SEO tactics are important for any business but may be particularly useful right now for those who are operating and who might not have the time for long-form content. ...

4. Balancing short- and long-term goals

4. Balancing short- and long-term goals

We know that the coronavirus pandemic will end eventually, but we also know that its impact is going to be long-term. That being said, your overall SEO strategy should employ a mix of both short- and long-term tactics.Short-term SEO efforts may include publishing content pertinent to coronavirus themes within your industry, as well as updating your listings and website for local search terms.Long-term SEO efforts may include publishing content that answers questions your customers will be asking post-pandemic, as well as continuing the objectives of your traditional (read: non-pandemic) strategy. ...

5. Target coronavirus-related keywords

5. Target coronavirus-related keywords

On the short-term side of things, one SEO strategy is to target trending terms to boost your traffic. Broad search terms will have you competing against global and high-authority sites like BBC and Forbes, but long-tail, niche-specific searches related to the coronavirus can set you up for ranking success. ...

6. Target trending themes

6. Target trending themes

If coronavirus-specific topics and keywords are still too competitive for your business, think about broader themes that are applicable across industries, like “virtual,” “in-home,” “DIY,” and “indoors.” For example, this local design and architecture firm shows up first for the “virtual design consultation” search: ...

7. Reoptimize old but newly relevant content

7. Reoptimize old but newly relevant content

The beauty of this SEO strategy is that it doesn’t require the production of new content. One of the search trends of the coronavirus is that many previously-dormant topics are getting revived.For example, an old post we had on Facebook Live had a 326.78% organic traffic increase in just one week. ...

8. Target new Keyword terms

8. Target new Keyword terms

Target Keyword 

Another search trend we’re seeing is entirely new queries, like “drive-by graduation party ideas.”Think about the specific needs, desires, interests, and pursuits of your buyer personas right now and the creative ways people are adapting. You might be able to come up with some unique searches to rank for. ...

9. Continue creating evergreen content

9. Continue creating evergreen content

The coronavirus is a major and serious issue, but it is a trending topic that will eventually subside. So while pandemic and post-pandemic content might help give you a traffic lift now, don’t forget about your longer-term goals. Keep up with your evergreen content because unlike trending content, it will accumulate traffic over time and build your SEO “equity.” ...

10. Update already-performing content

10. Update already-performing content

Even your top performing evergreen content will still need tweaks from time to time—new facts, updated screenshots, better stats, etc. But between running day-to-day operations and producing new content, updating these posts and pages tends to get pushed to the back burner. After all, they’re already performing. ...

Why SEO during COVID-19?

Why SEO during COVID-19?

Traffic to your website may be in decline during COVID-19 as people shift their focus, but that could mean that those who are still finding their way to your site despite these major trends are highly interested in what you have to offer. This leads us to the last SEO strategy your small business can try during COVID-19: optimizing for conversion. This isn’t exactly SEO (it’s CRO actually), but it’s closely related. If you can’t get more people coming to your website, it may be better to focus on getting more conversions among those who do visit it. Here are some ways to increase conversion rates from organic search traffic: ...

11.  Verify your hours

11.  Verify your hours

As of this post date, Google is putting labels on listings for businesses that haven’t added special hours or marked themselves as temporarily closed. If a consumer searching for a business near them during COVID-19 is presented with multiple listings, which one do you think they’re going to engage with? The one that they know is open or the one they have to call first and double-check? ...

12. Check off your attributes

12. Check off your attributes

Many businesses are responding to the pandemic by offering special amenities like curbside pickup or delivery. Google My Business shows searchers these types of attributes on a business's profile, so make sure to check off which ones you provide. Even if you are closed right now, small details will be especially important when you’re open to customers again and may become important as the situation evolves. ...

13. Update your other listings

13. Update your other listings

SEO is like sowing the seeds and cultivating the crops before harvesting what you can eventually eat. If you stop harvesting now, you may still have some crops to last you, but six months down the road, you’re going to be kicking yourself for losing out.”

Don’t ignore SEO during COVID-19, even if all you can do right now is the bare minimum. What you do—or don’t do—now will impact your business post-pandemic.

For many small businesses during COVID-19, it can be easy to think that with physical operations slowed or halted, you can let your marketing operations follow suit. The truth is, digital marketing strategies like SEO can actually be crucial to your small business success both during and after this pandemic. In this article, we’ll take a look at why SEO is important and cover tangible strategies your business can implement during this time—whether your business is considered essential or not. ...

Optimize Your Pay-Per-Click Advertising

Optimize Your Pay-Per-Click Advertising

Optimize Your Pay-Per-Click Advertising
What is Pay-Per-Click (PPC) Advertising? Pay-per-click advertising is a form of digital marketing, originally developed as a method of creating revenue for search engines. Along with organic (non-paid) search results, paid ads make up a second list of results. Ads appear alongside the organic (non-paid) results on a search engine results page (SERP), companies paying to their links displayed in this sponsored section. You can think of it as buying visits to your site instead of earning those visits organically through search engine optimization (SEO). As the name suggests, businesses running the PPC ads are only charged when a user clicks on their ad. ...

Improve eCommerce SEO With Google Ads

Improve eCommerce SEO With Google Ads

Keeping eCommerce SEO and eCommerce PPC separate is a mistake. You’re missing out on a ton of reliable data that can be used for SEO to gain the long-term benefits of free and passive search traffic from Google and YouTube. The first use case is to find keywords that result in conversions. Not every keyword you bid on or rank for is going to result in customers. But Google Ads has a conversion tracking feature that lets you attribute an action on your website to a keyword. ...

Step 1: Fundamentals of coding

Step 1: Fundamentals of coding

As mentioned above, WordPress is popular for being a content management system that does not require users to code or even know how to code. But, as a developer, knowing the basics of HTML, CSS, Javascript and PHP is essential for troubleshooting, debugging, and extending the functionality of the platform. ...

Step 2: Read up on WordPress specifically

Step 2: Read up on WordPress specifically

Once you’ve got the basics of coding down, start reading up on WordPress-specific resources to understand what makes this CMS unique. Below are just a few resources that can help you at different stages in your journey to becoming a WordPress developer ...

Step 3: Choose your focus area.

Step 3: Choose your focus area.

Core Development: Developers in this area create and edit the Wordpress core itself. The WordPress core is the software available for download on the official WordPress site. While there’s an official WordPress core team led by co-founder Matt Mullenweg, anyone can review and analyze the code, report security vulnerabilities or bugs, and contribute code. There’s even an official handbook for core contributors. ...

Step 4: Create testing environment

Step 4: Create testing environment

Create a development environment for testing.
Setting up a development environment is essential for any type of developer. It not only speeds up the development process but also typically results in a better product. ...

Step 6: Build a portfolio

Step 6: Build a portfolio

Build a portfolio. When looking for any job, you want to provide as much evidence of your skills and competencies as possible. This is true of virtually any career, but especially a career in WordPress development. ...

Step 7: Create your technical resume

Step 7: Create your technical resume

Like a portfolio, a technical resume is an important part of any job application for a WordPress developer role. If you’re a freelancer, a technical resume can also be repurposed to provide necessary information on a site like Upwork or for an About page on your own personal website ...

How to Become a WordPress Developer

How to Become a WordPress Developer

A WordPress developer is a professional that specializes in the infrastructure and ecosystem of the WordPress platform. They might focus on improving the WordPress software itself or creating new products, particularly plugins and themes. They also might work with clients to help create, customize, and manage a WordPress site. ...

2. Claim your local business listings

2. Claim your local business listings

The places you can create a business listing online are growing exponentially, from social networking sites to specialized, vertical-specific directory sites that allow people to research, compare, and share reviews of businesses, products and services. These online destinations present marketers with local citation opportunities — opportunities to get your nonprofit in front of more people. ...

3. Develop an online review strategy

3. Develop an online review strategy

Reputation is a valuable asset for any business, and that’s especially true for nonprofit organizations, where donations are given and sponsorships extended based on the organization's reputation for doing good. ...

4. Choose the right keywords to target

4. Choose the right keywords to target

Keyword research, or choosing the “right” keywords to target, is a foundational aspect of SEO because it provides a roadmap you can use to optimize existing content, and produce new content in the hopes of ranking higher in SERPs. It requires an understanding of your target audience and how they’re searching for content online. The end-goal is to determine: ...

5. Conduct on-page optimization

5. Conduct on-page optimization

On-page optimization is the process of optimizing specific pages on a website for the keywords you want to rank for. This includes on-page SEO ranking factors like the content on the page itself, or the source code such as page title and meta description. Through on-page seo, you help Google accurately determine what your business is and what it does, and how relevant your website is to what people search for ...

Local Search Engine Optimization for Nonprofit Organizations

Local Search Engine Optimization for Nonprofit Organizations

According to Google, searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that indicate their interest and engagement through their search behaviors. Nonprofit marketers can leverage this to engage supporters, drive donations, and share their nonprofit’s mission with the world. ...

#1 Embrace How Much Shoppers Loving E-Commerce

#1 Embrace How Much Shoppers Loving E-Commerce

Understandably, consumers left, right and center are trying to avoid doing in-store shopping. Large crowds, the risk of traveling, they have many justified reasons for their concerns. As online retailers, the best way to accommodate these potential customers is by providing them with products and services that they’ll be relieved about being able to order online.  ...

#2 Prioritize User Experience

#2 Prioritize User Experience

78% of consumers consider easy product search and comfortable site navigation to be one of the most important factors for online shopping — allowing them to quickly discover products that meet their personal needs. In fact, overall site navigation is also super important to online shoppers, and 75% said they look for e-commerce sites with intuitive site navigation. ...

#4 Consider Shopper Interests During the Pandemic

#4 Consider Shopper Interests During the Pandemic

For starters, Deloitte’s 2020 Holiday Retail Survey finds that consumer spending is expected to cut back on travel spending, and that non-gift items such as home furnishings and seasonal decor are on the rise. People are also spending a bulk of their holiday spending on gifts and gift cards, as well as goods they need to entertain at home ...

#5 Be Strategic About Your Shipping & Return Policies

#5 Be Strategic About Your Shipping & Return Policies

The online shopper’s reasoning for loving free shipping is pretty self-explanatory, which is why 40 out of the top 50 online retailers offer it. This also explains why consumers will often avoid shopping on websites that don’t offer free shipping.  ...

#6 Prepare for a Longer Holiday Season

#6 Prepare for a Longer Holiday Season

During a typical year, Black Friday marks the unofficial start of the holiday shopping season. Yet, in 2020, many stores began theirs in mid-October. Part of the reason for this change in time frame is to allow shoppers to go to stores early, when there will be less holiday crowds, and therefore social distancing will be easier.  ...

#7 Think About Responsive Design

#7 Think About Responsive Design

As we’ve discussed, COVID-19 has kept many of us at home at times when we are used to being on the go, be it commuting to work, running errands, sitting in coffeehouses, and so on. Fast forward to 2020, and many people are bound to their couch or home office, where it’s easier to do online shopping (and browsing) from their desktop computer. ...

Chapter 6. Reviews

Chapter 6. Reviews

Having a “set it, and forget it” mentality is the worst thing you can do when it comes to SEO.Local SEO is no different.As such, there are a few ongoing activities you should keep in mind. ...

Chapter 5. Link Building (for Local Sites)

Chapter 5. Link Building (for Local Sites)

According to Moz’s 2017 survey, “link signals” are the most important ranking factor for local organic results. For the local “snack pack,” they’re the second most important factor. You should have already built a base set of links when building local NAP citations. (Most directories and local listing sites let you link to your website.) But unfortunately, many of these will be nofollow. So here are a few ways to build links to local business websites ...

Chapter 4. On-Page SEO

Chapter 4. On-Page SEO

Many “traditional” on-page SEO practices apply here, like Keyword in H1 Keyword in title tag Keyword in URL Short and sweet URLs Enticing meta description
Recommended reading: On-Page SEO: A (2M Keyword) Data-Driven Analysis But there are a few other things to keep when trying to rank locally, like displaying NAP information and adding relevant schema markup. There are also differences in approach depending on the number of locations you serve. So let’s cover both bases ...

Chapter 3. Local Citations (NAP)

Chapter 3. Local Citations (NAP)

Citations are online mentions of your business, which usually display your business name, address, and phone number—collectively known as NAP (Name, Address, Phone). SIDENOTE. Many SEOs refer to citations that don’t display full NAP information as partial citations. Some also talk about UNAP/NAPU (Name, Address, Phone Number, URL) and NAPW (Name, Address, Phone Number, Website). ...

Chapter 2. Google My Business, Bing Places, and Apple Maps Listings

Chapter 2. Google My Business, Bing Places, and Apple Maps Listings

Claiming and optimizing your Google My Business listing is arguably the most important part of local SEO, although Bing Places and Apple Maps listings are important too. Setting these up isn’t too difficult—you just follow the instructions offered by Google/Bing/Apple. But with GMB in particular, there are a few things that tend to trip business owners up ...

Chapter 1. Keyword Research

Chapter 1. Keyword Research

Keyword research is a practice search engine optimization professionals use to find and research search terms that users enter into search engines when looking for products, services or general information ...

Before We Get Started…

Before We Get Started…

First things first You need to get the basics right.
That means making sure that your website is optimized for mobile visitors, as 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. ...

What is Google Local SEO

What is Google Local SEO

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.That last point is an important one—this isn’t just about Google.People search for local businesses using various search engines Google, Bing, Yelp, Apple Maps, etc. ...

Local SEO: A Simple (But Complete) Guide

Local SEO: A Simple (But Complete) Guide

For those of you that are unaware, claiming and optimizing your Google My Business listing is the cornerstone of local SEO. If 56% of businesses haven’t even claimed their GMB listing, well, I doubt they’ve done much elseBut while claiming your Google My Business listing is a good starting point, there’s MUCH more to local SEO than that. ...

Implement seo

Implement seo

It’s one thing for you to promote your business; it’s another thing for Google to promote your business. SEO is a set of practices that align your business with Google’s ranking algorithm. But because this algorithm has evolved to use machine learning and user behavior to produce the most accurate and quality results for searchers, optimizing for search engines is really just optimizing for searchers—particularly those searching for what you have to offer. ...

Get a website

Get a website

Every business needs a website, no matter how old-fashioned your business or clients may be. Your website is the go-to for current and prospective customers. Even if they find you on social media or Google, they will want to go to your website and, like your Google listing, it serves to promote your business around the clock. ...

Google Business Profile

Google Business Profile

Your Google Business Profile (Google's term for your Google listing) is what allows your business to show up in Google Maps results, the local section of Google Search results, and also—when someone types in your business name and location—the right-side Knowledge Panel in Search results. As Google gets better and better at catering its results to the searcher’s location, this free listing should be a top priority. ...

PPC and Optimizing Your Campaigns?

PPC and Optimizing Your Campaigns?

It takes time to fully understand all aspects of PPC and learn how to build and optimize a profitable campaign, but there are plenty of great guides and tools out there that can help you to do just that. ...

Keyword Research and Competitor

Keyword Research and Competitor

Successful PPC campaigns aren't launched blindly, and the key to driving a significant ROI from the channel is to spend your time doing research to understand the following: ...

Other Bidding Strategies

Other Bidding Strategies

While PPC traditionally meant that you pay-per-click on the ad networks, platforms have developed somewhat and offer other bidding strategies.You are no longer tied only to a pay-per-click model and can also, depending on the ad format you are using and your goals, potentially use strategies including: ...

Basics of Shopping Ad Campaigns

Basics of Shopping Ad Campaigns

If you run an eCommerce store, the most effective PPC ad format is likely going to be shopping ads, as these allow you to serve your products straight onto the SERPs with both images and prices clearly displayed. While the main principles of how shopping ads work are the same as with search ads, there are a few subtle differences that you need to know about. The main one being that you cannot specify your own keywords for this type of campaign (but you can control visibility with negative keywords).  ...

The Main PPC Platforms

The Main PPC Platforms

When it comes to PPC, this usually means using one (or both of) two of the main platforms; Google Ads and Bing Ads. Let's take a look at these and other ad platforms you may consider using. ...

PPC vs. SEO

PPC vs. SEO

Often, businesses consider both SEO and PPC as two similar channels to help them drive traffic from the search engines.And while there is no denying that they both involve appearing on, and getting clicks from, search engines, they are two very different channels. ...

Why Use PPC?

Why Use PPC?

If you are considering PPC as a marketing channel for your business, you will want to know the benefits and why you should invest your budget here and not elsewhere.
Here are some of the most common reasons why PPC could be the right advertising channel for you: ...

How do PPC ad auctions work?

How do PPC ad auctions work?

The first influencer on the auction here is the maximum CPC (cost-per-click) that an advertiser sets in their ad account either for a specific keyword or ad group — this is the most that they are willing to pay for each click.

...

How Does Pay-Per-Click Advertising Work?

How Does Pay-Per-Click Advertising Work?

PPC as a marketing channel covers a number of different ad platforms, with the most common of these being Google Ads and Bing Ads.
And within each of these platforms are different ad formats, including:
Search Ads
Shopping Ads
Display Ads
Video Ads
Gmail Ads ...

What Is PPC (Pay Per Click)?

What Is PPC (Pay Per Click)?

PPC can be a great way to market your business and reach new customers, but it can be a little confusing at first for those just getting started with the channel.
In this guide, we will help you understand what PPC is, how it works, how you can use it to drive success for your business and explain different platforms, and how they work ...

Focus on your audience

Focus on your audience

Now that you’re familiar with SEO, you can work to improve your site’s ranking and visibility. And it’s easy to get started! The more valuable your content is to your audience—and the more you optimize the more technical aspects of your site—the better your results will be.

...

On-page versus off-page SEO

On-page versus off-page SEO

On-page versus off-page SEO
The best way to differentiate on-page and off-page SEO is by the terms themselves.
On-page SEO refers to the elements that are included on the site, technical configurations as well as content, that search engines will take into consideration, including but not limited to: ...

ON-PAGE AND OFF-PAGE SEO

ON-PAGE AND OFF-PAGE SEO

But what exactly are on- and off-page SEO, and how can digital marketers use them to serve clients? That’s exactly what today’s discussion will be dedicated to, so stick around to learn everything you need to know about modern SEO best practices. ...

What helps you rank higher?

What helps you rank higher?

Since the 1990s, search engines have used algorithms to determine what sites should show up first on their results pages. What those algorithms prioritize, however, has changed—a lot. Since the days of keyword stuffing, Google has been working hard to understand what makes a website relevant and informative. It applies this knowledge every few months when it releases a new update designed to rank sites more effectively. ...

How does Google work?

How does Google work?

When you enter a search term, Google's algorithm determines which of the countless websites out there will be most relevant to you. It then lists the relevant sites taking into consideration their relevance and popularity -among other ranking factors - and shows them to you on what the industry calls a search engine results page.

...

What is SEO?

What is SEO?

By the time you reach the end of this sentence, more than 100,000 searches will have been performed on Google. Because most online experiences start with a search, and traffic from search engines can generate a large number of customers, search results matter. It's how people look for online information, services and products and can be a cost-effective digital marketing strategy for sites to grow their online presence and their search traffic (without the advertising costs of paid search engine marketing). You'll learn the fundamentals in this beginners guide to SEO, featuring the most important criteria to take into consideration to grow your organic traffic. ...

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices. ...

Launch Your Local SEO Strategy

Launch Your Local SEO Strategy

Now that you understand why local SEO is used by businesses of varying sizes all over the world, it’s time to plan and execute your strategy! Begin with our tips and continue to monitor your local search ranking. ...

Localized Website Content

Localized Website Content

Lastly, one of the main local search engine optimization tactics is to create localized website content on your website. There are several ways to go about this. First, make sure your name, phone number, and address are easily found on your website. ...

Capitalize on Customer Reviews

Capitalize on Customer Reviews

Did you know 88% of local consumers trust online reviews as much as personal recommendations? With this in mind, it’s easy to see how online reviews factor into a successful local search engine optimization strategy. ...

Listings and Directories Online

Listings and Directories Online

The Internet is riddled with listing sites and business directories from Yelp to the Better Business Bureau. As Hubspot states, these sites are online lists of businesses within a specific niche, location, or category. ...

Google My Business Listing

Google My Business Listing

Google holds about 74.54% of the search engine market share, making it the most popular search engine used worldwide. With this in mind, it is imperative that you claim and optimize your free Google My Business listing. This listing is what appears when a user searches for your company name, location, information, or relevant local keywords on Google. These listings also appear in Google Maps. ...

Business SEO

Business SEO

f you’re already engaging in an organic search engine optimization strategy, you may wonder why you need to care about local SEO. In fact, depending on the keywords and tactics you’re using, you may be implementing a local SEO plan already without realizing it. ...

What is Local SEO

What is Local SEO

When you want to find a restaurant or a nearby car repair shop, what do you do? You search for it online! When you have a medical concern and you need the phone number for the closest clinic, what’s your plan of action? To Google it, of course. Since approximately 46% of searches on Google are of a local nature, businesses everywhere are investing in local search engine optimization (SEO) strategies. ...

Yoast SEO

Yoast SEO

SEO – Out of the box, WordPress is no SEO slouch. Even so, you understand the importance of leaving no stone unturned.
With 1+ million active installs, you won’t be alone if you install and rely on this powerful plugin. ...

All in One SEO Pack

All in One SEO Pack

All in One SEO Pack – Yoast SEO has some competition at the top, with the All in One SEO Pack being a favorite among many online marketers.“All in One SEO Pack is a WordPress SEO plugin to automatically optimize your WordPress blog for Search Engines such as Google.” ...

Google XML Sitemaps

Google XML Sitemaps

Google XML Sitemaps – If you don’t understand the importance of an XML sitemap, take the time to read this article before moving forward.
Now that you understand why this is critical to your success, it’s time to get some help. Enter the Google XML Sitemaps plugin. ...

Just Writing

Just Writing

Just Writing – Writing comes naturally to some people, but others struggle to put their thoughts on paper (or computer screen).
The Just Writing plugin helps with this, by adding a variety of features to the WordPress distraction-free writing mode. ...

Broken Link Checker

Broken Link Checker

Broken Link Checker – Broken links and missing images can work against your website.
The Broken Link Checker plugin scans your posts, comments and other content in search of broken links. If (or when) these are found, you are immediately notified. This allows you to provide a quick fix, thus preventing any negative impact it could have on your rankings. ...

Pretty Link 

Pretty Link 

“Shrink, beautify, track, manage and share any URL on or off of your WordPress website. Create links that look how you want using your own domain name!” ...

Akismet

Akismet

kismet – If you have ever downloaded WordPress, you know what the Akismet plugin is all about: fighting against comment spam.

By checking comments against the Akismet Web service, the plugin intercepts spam, allowing you to review each comment through the “Comments” section admin screen. ...

Google Analytics by Yoast

Google Analytics by Yoast

Google Analytics by Yoast – Yet another plugin by Yoast, this one is exactly what it sounds like.
You never again have to install Google Analytics the “hard way.” You can now use this plugin to install tracking in seconds.
And then, the real fun starts. You can review metric dashboards via your WordPress dashboard, saving you the time of jumping between your blog and your Google Analytics account. There are also a few other high-level features, such as Download tracks. Outbound and internal link tracking. Option to enable demographics reports. Google Analytics by Yoast is fast, accurate, and easy to use. This is why it has been installed more than one million times. ...

TaskFreak

TaskFreak

TaskFreak is full of features, mobile friendly and compatible with all WordPress themes. Marketing professionals have a lot on their plate and staying organized is a must. As a free plugin, this one is worth your consideration. It may be the secret to staying organized and improving production and efficiency. ...

Wordfence

Wordfence

Wordfence – There is no quicker way to kill your marketing momentum than to have your WordPress website hacked. This is a problem on many levels, including the time and money it can cost to get back up and running, not to mention the impact it can have on your search engine rankings ...

WordPress Landing Pages

WordPress Landing Pages

WordPress Landing Pages – The name of this plugin is a bit misleading. It’s not because it doesn’t help you create landing pages, but because it does so much more than that. ...

SEO Friendly Images

SEO Friendly Images

SEO Friendly Images – Content, content and more content. It’s important to publish high quality, unique content as often as possible. But, you also need to understand the importance of using images. ...

Yet Another Related Posts Plugin

Yet Another Related Posts Plugin

Yet Another Related Posts Plugin – When somebody visits your website, you want them to stick around for as long as possible. This often comes down to one thing: pointing them towards other content of interest.

...

WordPress PopUp

WordPress PopUp

Using this plugin, you can create customized, attractive and responsive pop-ups and pop-overs, all with the goal of providing your readers with additional information. For example, you can use one of these to push your latest information product or grow your email list ...

Fancier Author Box

Fancier Author Box

Fancier Author Box – How do you end your blog posts? Do you have an author box? If not, now is the time to add one. Doing so is simple with the Fancier Author Box plugin. ...

Blubrry PowerPress Podcasting

Blubrry PowerPress Podcasting

Blubrry PowerPress Podcasting – If starting a podcast is in the cards, you have found the WordPress plugin to power your strategy.
Known as the top podcasting plugin for WordPress, you can use its many tools to bring your podcast to the world. ...

Editorial Calendar

Editorial Calendar

WordPress does a lot of things right, but it’s not always user friendly when it comes to scheduling and managing content.
Did you write a post for next week? Did you schedule that guest post for the right day? When you rely solely on built-in WordPress features, these questions are not always easy to answer. ...

W3 Total Cache

W3 Total Cache

W3 Total Cache – A popular tool with loads of active installs, the W3 Total Cache plugin will improve the performance of your blog.Here is a basic description of the plugin, as shared on its official download page:“Easy Web Performance Optimization (WPO) using caching: browser, page, object, database, minify and content delivery network support.” ...

Title Experiments 

Title Experiments 

Title Experiments – Mastering the art of exceptional (and high converting) blog post titles is never easy. You can improve in this area by using the Title Experiments plugin. ...

Order packaging and shipping/options.

Order packaging and shipping/options.

You need answers to all of these questions before you’re ready to ship out any merchandise. As you can see, starting an ecommerce website is quite an involved and detailed process. Following this checklist will ensure you take the proper steps to get your website launched in a timely manner while being proactive with your SEO and marketing. ...

Get a payment gateway

Get a payment gateway

Did you ever wonder how credit card payments were accepted on eCommerce websites? It’s through a payment gateway and also a credit card processor. You are likely most familiar with PayPal or Stripe. But if you want to accept credit cards, recurring billing and mobile payment, a gateway like authorize.net or 2Checkout.com provide great options. WooRockets.com provides a great list of the “5 best payment gateways for e-commerce websites.” ...

Personalized outreach

Personalized outreach

Personalized relationships are very important, both for vendors and for the media. If you have successfully implemented an SEO strategy, you definitely understand the value of personalized relationships.

 Make sure to pitch the website something of value. It is important to do research on reporters and editors so when you pitch them a story idea the email doesn’t get buried in their inbox or deleted unread. ...

PitchBox

PitchBox

Developing relationships with media contacts is very important. This is where Pitchbox comes in. Pitchbox automates the outreach grunt work so you can focus on what you do best -- creating real, person-to-person connections with the people you want to reach. Pitchbox helps scale your outreach efforts. It handles all aspects from the prospecting to the emailing to the tracking and managing the workflow. ...

Help a Reporter Out (HARO)

Help a Reporter Out (HARO)

Help A Reporter Out (HARO) is one of the greatest tools for PR and SEO any business owner or digital marketer can make use of. It’s free, it generates amazing exposure (if executed properly) and it can really be a game changer (again, if executed properly). ...

Take your website live

Take your website live

As soon as you commit to starting your business, take your site live, even before listing any of your products. Have your developer created a homepage, an “About Us” page and a contact page. It doesn’t have to be beautiful but having a functioning site will be helpful for numerous reasons: ...

Find a  ecommerce theme

Find a ecommerce theme

To save even more time, you can purchase a theme from ThemeForest to find a layout that resembles the look and feel you desire from an ecommerce perspective. ThemeForest has over 28,000 website templates and themes from $2. They are the #1 marketplace for website templates. ...

ecommerce and website hosting platform

ecommerce and website hosting platform

For our skincare ecommerce site, we decided to use WooCommerce because of the its WordPress capabilities. We chose WP Engine for the hosting, which costs $29.99 per month and provides a fast and secure hosting solution. ...

Legitimate business

Legitimate business

Register your business, get a vendor's License and start looking into legal business issues. You should contact a local attorney to assist in the creation of your business. While it is an upfront cost, it likely will save you significant headache and expense in the future. ...

Find a web developer

Find a web developer

This is a crucial component in launching your eCommerce site. If you want to launch your site in a relatively short time span and in a professional manner, make sure to do your vetting when it comes to hiring a developer. Get references from other eCommerce websites the developer has built ...

Purchase a domain name

Purchase a domain name

Purchase a domain name.
This is pretty straightforward. You need a domain name that will perfectly identify your brand. Don’t overthink the process. Using a site like GoDaddy, you can purchase a domain name for under $10.00. ...

One Year SEO Strategy

One Year SEO Strategy

Aside from all the work it takes to actually build the site, from my marketing agency experience, I understood how frustrating it could be to have this functioning site and business model that you’ve worked so hard on, but not generate organic traffic. So, we kicked off our SEO strategy early, a year prior to site launch, while simultaneously building our website. ...

e-commerce will surpass $2 trillion

e-commerce will surpass $2 trillion

As a digital marketer, I have helped a lot of brands grow sales through e-commerce. This got me wanting to start my own e-commerce site, so I could truly understand the process and what it takes to launch an online store from scratch. ...

Adjust your site navigation

Adjust your site navigation

With all your key pages online (and perhaps your blog started as well), it’s now a good moment to adjust your site’s navigation and make it overall easier to consume for the visitors. ...

Consider starting a blog

Consider starting a blog

A blog (as well as marketing through content – aka “content marketing” in general) is among the most effective ways to promote not only your website but also any products that you might want to sell through that website. ...

Create basic pages

Create basic pages

There are some pages that all websites should have, regardless of their purpose or goal.
But first, how to even create a page in the first place: ...

plugins extend your website’s abilities

plugins extend your website’s abilities

Plugins are to your WordPress site what apps are to your iPhone. ?

In other words, they extend the standard functionality of your site by adding some much-needed features. ...

Pick a theme/design for your website

Pick a theme/design for your website

Pick a theme/design for your website: The great thing about WordPress is that it works with interchangeable designs – called themes. ...

Get familiar with the WordPress UI

Get familiar with the WordPress UI

You can log in to your WordPress user panel if you go to www.YOURDOMAIN.com/wp-admin/ ...

WordPress website platform

WordPress website platform

Here’s how to make a website on your own, step by step: ...

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