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“Content optimization” in SEO refers to things like:
Including primary and secondary keywords at the correct densities
Having an appropriate word count
Ensuring great readability
Having optimal meta title and description tags
Simply put, optimizing your content maximizes the chances of it ranking in Google. And using a tool like ClickFlow makes the work easy and quick – it can feel like using a secret weapon for SEOs!
Let’s kick things off with a brief explanation of what Google’s goal as a search engine is.
Just like any search engine, their objective is to find the best possible results for each user’s query. If they fail on this front, users are less likely to use the search engine again. That said, Google does do this very well, which is why they’re the largest search engine in the world — by far!
Google is evolving, and so is its algorithm. Its objective now is to understand the intention of its users — what they expect, what they’re looking for and, more specifically, what search results would best help answer their query.
Contrary to what logic would tell us, sites with backlink profiles that consist almost entirely of extremely high-quality links may actually be flagged for a manual review. If you don’t pass that because your site looks too squeaky clean, you could find yourself in trouble.
Never, Ever Overlook Technical SEO, You could be doing everything right, but if your site’s not technically sound, it may well be underperforming. Here are a few advanced search engine optimization techniques you need to consider regarding technical SEO.
According to a survey we did earlier this year, 76% of our respondents stated organic traffic. The difficulty is that creating content that attracts organic traffic is the top challenge for 52% of marketers surveyed. When you consider approaching content creation with SEO writing in mind, you’re creating content that is targeted and can:
According to our Content Marketing Survey, 70% of marketers measure their content performance by traffic, 38% on social shares, and 31% on backlinks. Therefore, it would definitely be interesting to find out which content characteristics can help increase page views and make a blog post more shareable and linked to.
In this guide, we are going to dive deep into off-page SEO and help you to understand what it is, why it is so important, and the tactics that you need to be using if you want to rank on Google and drive growth for your site.
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