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“Content optimization” in SEO refers to things like:
Including primary and secondary keywords at the correct densities
Having an appropriate word count
Ensuring great readability
Having optimal meta title and description tags
Simply put, optimizing your content maximizes the chances of it ranking in Google. And using a tool like ClickFlow makes the work easy and quick – it can feel like using a secret weapon for SEOs!
Let’s kick things off with a brief explanation of what Google’s goal as a search engine is.
Just like any search engine, their objective is to find the best possible results for each user’s query. If they fail on this front, users are less likely to use the search engine again. That said, Google does do this very well, which is why they’re the largest search engine in the world — by far!
Whether this means voice search will never be critical to e-commerce marketers, or whether it simply needs to evolve, remains to be seen. But what we do know is that for the time being, the majority of searches — and half of all purchases — take place on mobile.
Many SEOers forget about YouTube when they think of search engines. Granted, video marketing isn’t for everyone, or necessary for every industry, but with most of us now having powerful video cameras on hand, there’s never been a better time to play around with video marketing.
Contrary to what logic would tell us, sites with backlink profiles that consist almost entirely of extremely high-quality links may actually be flagged for a manual review. If you don’t pass that because your site looks too squeaky clean, you could find yourself in trouble.
Never, Ever Overlook Technical SEO, You could be doing everything right, but if your site’s not technically sound, it may well be underperforming. Here are a few advanced search engine optimization techniques you need to consider regarding technical SEO.
Almost half (46%) of all searches on Google are from people looking for local information. That could include:
So, if you have a brick-and-mortar business, you can’t neglect local SEO and listings.
Here are three huge SEO techniques to capture potential customers who live locally. After all, 72% of people who perform a Google search for local businesses online end up visiting stores within a five-mile radius!
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