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Why Does Your Website Need a Favicon?

It’s a generic globe icon. And Internet users are familiar enough with the symbol to realize it’s a placeholder. They might not know the term “favicon”, but they’ll understand something’s missing if they see this. Now, if you look in your browser tab above, you’ll see an example of Elementor’s favicon. It looks just like the Elementor brand logo:

Topics: 1  |  Posts: 2

How To Create the Pe...

David McRAe

What is Search Engine Marketing (SEM)?

Search engine marketing is a very effective digital marketing channel. Through search marketing, you can increase the visibility of your website in search engine results using paid and unpaid methods.SEM is important because search traffic is targeted and thus more valuable than any other form of traffic you can get with other promotion methods. In this guide, you’ll learn what is search engine marketing, why it’s important, and the different types of SEM.

Topics: 3  |  Posts: 4

What is the right pr...

Ximena Diz Website Design,Brooklyn, NY 11222

21 Best Google SEO Tips for 2021

We are talking about 21 smart Google SEO tips for 2021. We're getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. These are some of the best tips that I've collected over the past year. Many of them that I'm going to use myself in my own SEO strategies. Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building.

Topics: 23  |  Posts: 23

Increasing clicks

Jessica Jones, Website Design, Oakland, CA 94611

Why SEO during COVID-19?

SEO is like sowing the seeds and cultivating the crops before harvesting what you can eventually eat. If you stop harvesting now, you may still have some crops to last you, but six months down the road, you’re going to be kicking yourself for losing out.”Don’t ignore SEO during COVID-19, even if all you can do right now is the bare minimum. What you do—or don’t do—now will impact your business post-pandemic. For many small businesses during COVID-19, it can be easy to think that with physical operations slowed or halted, you can let your marketing operations follow suit. The truth is, digital marketing strategies like SEO can actually be crucial to your small business success both during and after this pandemic. In this article, we’ll take a look at why SEO is important and cover tangible strategies your business can implement during this time—whether your business is considered essential or not.

Topics: 14  |  Posts: 14

1. Consistency

Sherwood Swartz Website design,Miami, FL 33180

Optimize Your Pay-Per-Click Advertising

What is Pay-Per-Click (PPC) Advertising? Pay-per-click advertising is a form of digital marketing, originally developed as a method of creating revenue for search engines. Along with organic (non-paid) search results, paid ads make up a second list of results. Ads appear alongside the organic (non-paid) results on a search engine results page (SERP), companies paying to their links displayed in this sponsored section. You can think of it as buying visits to your site instead of earning those visits organically through search engine optimization (SEO). As the name suggests, businesses running the PPC ads are only charged when a user clicks on their ad.

Topics: 2  |  Posts: 2

4 Ways to be Authent...

Samara Abbott Website Design,Charlotte, NC 28204

How to Become a WordPress Developer in 2021

A WordPress developer is a professional that specializes in the infrastructure and ecosystem of the WordPress platform. They might focus on improving the WordPress software itself or creating new products, particularly plugins and themes. They also might work with clients to help create, customize, and manage a WordPress site “WordPress is a free and open-source blogging tool and a content management system (CMS) based on PHP and MySQLWordPress was used by more than 32.5% of the top 1 million websites as of June 2019. WordPress is the most popular blogging system in use on the Web, at more than 60 million websites…” (Wikipedia + Builtwith.com)

Topics: 8  |  Posts: 9

Step 1: Fundamentals...

Ximena Diz Website Design,Brooklyn, NY 11222

Local Search Engine Optimization for Nonprofit Organizations:

5 Tactics to Try Today: According to Google, searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that indicate their interest and engagement through their search behaviors. Nonprofit marketers can leverage this to engage supporters, drive donations, and share their nonprofit’s mission with the world.

Topics: 6  |  Posts: 6

1. Create or claim a...

Diane Christine Website Design,Columbus, OH 43221

8 Tips for Preparing Your Online Store

2020 E-Commerce Holiday Readiness: The holiday season offers an excellent opportunity for e-commerce websites to end the year with flying colors. It’s time to eat, drink and be merry and gather ‘round to share useful tips on preparing your online store for the holidays, and mark 2020 down as a year of online retail success.

Topics: 8  |  Posts: 8

#1 Embrace How Much ...

Samara Abbott Website Design,Charlotte, NC 28204

Search Engine Marketing Essentials For Small Businesses

Get this search marketing guide for simple answers to the most common questions. This super simple guide breaks down the basics like SEM, SEO & more. Get it now! A Partner, Not a Vendor. Results Driven Marketing. Bing Elite Partner. Services: PPC, Display, Social.

Topics: 6  |  Posts: 6

The Ultimate List of...

Ximena Diz Website Design,Brooklyn, NY 11222

How to Use Twitter For Business

A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform. The goal of this type of strategy is to attract new followers and leads, boost conversions, improve brand recognition, and increase sales.

Topics: 9  |  Posts: 9

8. Focus on building...

Samara Abbott Website Design,Charlotte, NC 28204

Google’s Local ‘Snack Pack’ VS. Organic Results

What is Google snack pack? Google Snack Pack is a boxed area that appears on the first results page when a local online search is made through Google's search engine. The Snack Pack box displays the top 3 local business listings most relevant to the search inquiry. ... In 2006 Google released One Box, now known as the original 3 Pack. Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. ... Organic search results, therefore, do not include adverts but can include search snippets such as maps, images, articles, or the knowledge graph.

Topics: 9  |  Posts: 9

Chapter 6. Reviews

Ximena Diz Website Design,Brooklyn, NY 11222

Promote your business without money

There are a plethora of options when it comes to promoting your business, no matter your budget. Implementing the strategies in this post is sure to pay off, especially if you regularly review and revise your strategy. We’ve covered a lot in this post, so let's recap to wrap things up:

Topics: 31  |  Posts: 31

Make advocates emplo...

Dana Mull, Website Design, Tucson, AZ 85741

Social Media Wars in 2021

It isn't easy to definitively state what social media is best. It all depends on your interests and tastes. If you want to be where everybody else is, Facebook is a clear winner. If you like videos, YouTube is an obvious starting place, although if you prefer short videos, TikTok may be more to your taste (or even Byte for video snippets). For quick turn-around comments, Twitter is ideal. Instagram is the main image-sharing social app, although many people love pinning images on Pinterest.

Topics: 43  |  Posts: 43

#42: Funny or Die

Sally M Cohen Website Design,Boston,MA 02130

An Introduction to PPC Marketing

PPC can be a great way to market your business and reach new customers, but it can be a little confusing at first for those just getting started with the channel. In this guide, we will help you understand what PPC is, how it works, how you can use it to drive success for your business and explain different platforms, and how they work.

Topics: 11  |  Posts: 11

PPC and Optimizing Y...

Samara Abbott Website Design,Charlotte, NC 28204

What Is (SEO)Search Engine Optimization?

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Topics: 8  |  Posts: 9

eCommerce SEO and eC...

David McRAe

What is Local SEO and Why Your Business Should Care

When you want to find a restaurant or a nearby car repair shop, what do you do? You search for it online! When you have a medical concern and you need the phone number for the closest clinic, what’s your plan of action? To Google it, of course. Since approximately 46% of searches on Google are of a local nature, businesses everywhere are investing in local search engine optimization (SEO) strategies.

Topics: 7  |  Posts: 7

Launch Your Local SE...

Hilary Regan Website Design, Seattle, WA 98103

Accurately Define Your Target Market

What is target market? A target market is a specific group of consumers within an available market that you want to reach with your marketing campaigns. This group of people is highly-interested in your products or services and is more likely to make a purchase than an average consumer.

Topics: 7  |  Posts: 7

Run paid ads on Face...

Yan Lu Website Design Portland, OR 97233

WordPress Plugins for SEO'S

Marketing professionals love WordPress for many reasons. It’s SEO friendly, flexible and there are thousands of plugins to choose from. Speaking of plugins, many of these are a marketer’s dream. In this FORUM, we’ll examine 23 free WordPress plugins that can assist with everything from SEO to email marketing and much more.

Topics: 23  |  Posts: 23

Yoast SEO

Dana Mull, Website Design, Tucson, AZ 85741

12 Steps to Building a Successful E-commerce Site in 12 Months

As a digital marketer, I have helped a lot of brands grow sales through e-commerce. This got me wanting to start my own e-commerce site, so I could truly understand the process and what it takes to launch an online store from scratch.

Topics: 14  |  Posts: 14

Order packaging and ...

Frank Vesprini Website Design Detroit, MI 48205

How to Make a WordPress Website

Believe it or not, but knowing how to make a website from scratch is one of the more essential skills you should master as a small business owner in this day and age. Please bear with me! Here’s why: If you know how to make your own website, you will save a ton of money on web developers and designers. This will also allow you to follow the market trends and put new things on your website without needing a programmer’s help. Last but not least, the DIY approach (no coding skills required) that we’re presenting here is incredibly budget-friendly. In fact, you can build and run your website for as little as ~$35 annually.

Topics: 8  |  Posts: 8

WordPress Website De...

Rick Romero Website Design San Jose, CA 95112

SEO TERMS & MEANINGS
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