Promote your business without money  

In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper.

But in today’s digital world, the possibilities are endless (read: overwhelming).

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So if you are struggling to figure out the best ways to promote your business; or even just what your options are, you are (a) not alone and (b) in the right place.

In this post, I’m going to cover the 30 most effective ways to promote your business, whether you have no budget, a limited budget, or some wiggle room. We’ll go over how to spread the word with respect to:

• Search engines (namely, Google Search and Maps).
• Social media channels (including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Pinterest).
• Online directory listings (there's more to them than you may think!)
• Your local community (events, sponsorships, and press).

Promoting your business is a must if you want to stand apart from your competitors and out to your customers, so let's get started with the most popular channel: Google.

How to promote your business on Google

Using Google to promote your business is a no-brainer. Capturing more than 90% of the market share, it’s one of the best ways to get in front of consumers that are actively searching for solutions. Here are the best ways to use Google to get your name out there: