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PPC stands for Pay-Per-Click, an internet marketing strategy in which advertisers pay a fee each time one of their ads is clicked on. Essentially, it’s a way to pay for visits to your website, rather than attempting to “earn” those visits organically with SEO.
PPC is great way to increase your online presence, especially if your website is new. In this article, we give you tips on building your web presence and explain how PPC is important to that strategy.
2, How does PPC advertising work?
With pay-per-click advertising, you pay an advertising platform whenever someone clicks on your ad. PPC is a popular advertising strategy for many businesses because it helps to achieve top search engine real estate very quickly. There are several components to a PPC campaign, such as the campaign, the ad group, the keywords, and the text of the ad itself. These all come into play when it comes to getting your business and its message out in front of potential customers.
Yes! Traditional ads in the search results are still the most popular, but there are a few variations that can help increase your brand’s visibility. PPC display ads are a more visual alternative to the standard text-based ad. A PPC retargeting campaign is a great way to follow up with customers that have already visited your website.
4, Is PPC marketing right for me?
PPC may or may not be right for everyone depending on your business’s unique situation. Call our experts who will help you determine what your business needs are based on your goals. With that said if people are searching for you on Google, PPC is relevant. These are some of the industries that benefit from having a pay-per-click campaign:
Don’t see your industry? Don’t worry! Give us a call to see if PPC is right for you or learn about other ways we can help drive traffic to your website.
Campaigns with budgets starting at $500 will receive a dedicated PPC Account Manager. Certified Google Ads experts are available to help even if your account manager isn’t available. For campaigns that have budgets under $500, you will have access to a team of certified PPC experts for support.
6, How long should I run PPC?
Your PPC campaigns will run based on your budget and determined timeframe. You can turn off and start new ads or make adjustments to current ads as your business needs change over time. You can also adjust your budget whenever you need to.
No! In fact, our experts work to make sure your ads appear at the best time of day for your business based on budget and availability.
8, How much does it cost to run PPC marketing?
This depends on your location, industry, and how many competitors are in your space who are also running PPC ads. Our budgets start as low as $300.
Both SEO and PPC are valuable strategies to get you in front of visitors on Google. The main difference in results is where you appear on the search results page. PPC will ensure you are placed high on the page regardless of your organic rankings. SEO will help you rank higher in the non-paid area of the search.
PPC is great for new websites that have just launched. It will help you get found online quickly as your site gets indexed in the search engines.
10, Is PPC better than SEO?
There isn’t really a blanket answer to this question. Both online marketing strategies can produce great results for your business. SEO produces long-term results, but it takes time and effort to fully maximize your return. Pay-per-click advertising can produce results very quickly, but it can be expensive to maintain as your business grows. SEO and PPC are both great options, but it all depends on your unique goals.
Google has really become the go-to when it comes to pay-per-click advertising, but there are several other networks that allow you to run PPC ads. Bing has a version of PPC that can put your business in front of users on a variety of Microsoft properties. Facebook has also begun offering a PPC advertising model.
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