Pay-per-click (PPC) success is a sweet science, and achieving it takes an experienced partner. When it comes to PPC, here’s some immediate good news: your highly qualified prospects are searching—desperately!—for you online. And here’s the even better news: at SEOwarlocks, we have the expertise to make sure they find you with ease. With our capabilities, we’ll create a comprehensive campaign that takes into account your text ads, display ads, social ads, or remarketing, all for the sake of ensuring your business shows up as high as possible on Search Engines Results Pages (SERPs).

What is a Pay-Per-Click Management Service?

Pay-per-click management is a service most commonly offered by marketing agencies. It includes the process of researching, strategizing, creating, and posting pay-per-click ads. This includes overseeing the ad spend involved in the PPC marketing process, as well as generally, some level of landing page design & conversion rate optimization.

Pay-per-click managers most commonly seek to minimize the overall expenditure by using their expertise for the best optimization possible. It comes with a lot of powerful benefits.

Pay-per-click ads are online ads seen on search engines, websites, and social media. Instead of paying to have your ad displayed, you only pay when your ad is actually clicked on. When a user clicks, they’re taken to your website. Hence the increase in the flow of traffic to your site.

How do Pay-Per-Click Management services work?

When you hire someone for their pay-per-click services, you can usually expect them to take care of the following:

• Keyword research: Looking at what keywords to target. Also what search queries are being searched for in order to match them to PPC ads.
• Competitor research: An in-depth look at the market and what tactics and strategies competitors are using. This helps to determine bidding, targeting, and approach.
• Channel selection: Whether it’s a PPC ad on a search engine, website, or social media channel, an expert will help to determine which platform is best for your needs.
• Ad Copy Writing: Ensuring that ad copy is written with intent. Identifying the problem & solution for the user, and incorporating it into the search ads.
• Ongoing monitoring: Adjustments will need to be made in order to ensure optimization.
• Negative match: Filtering out users who are unlikely to convert in order to better optimize ad spend.
• A/B testing: Testing two versions of an ad against one another in order to determine the best approach for ongoing ads.

How Does PPC Advertising Help to Drive Traffic?

Driving traffic to your website is one of the main reasons so many businesses use PPC management services. And getting that traffic to your website is so valuable because it’s the place where users can go to make a product or service purchase.

Users that head to your website need to be the ones that are most likely to complete a conversion. Or at least need to be the ones you spend your advertising budget on.

That’s why PPC ads are so important! They allow you to put the right message in front of the right audience – which is the one most likely to convert.

How do Effective PPC ads work to help drive traffic?

To get a clear understanding of how PPC advertising works to help drive traffic we need to get just a little bit more specific.

When it comes to the goal of gaining website traffic, PPC allows you to select specific demographics, interests, and locations of the audience you are trying to target. This means you can control exactly who it is you want to see your content and better target their needs.

As your ads work to meet the specific needs of these groups, users are motivated to click on your ads. When this technique is applied to hundreds or even thousands of users, traffic automatically increases. This is the reason PPC management services are so essential to businesses when it comes to driving traffic.

Does Your Business Need a PPC Management Age

You might have guessed it but our (very) simple answer to this question is YES! A PPC management agency can bring a lot of value to your business. No matter what industry it might be in.