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As the first seconds of a blind date, the homepage is your first chance to make a good impression, so don’t waste it. It’s the place to sell your brand to newcomers. These new visitors should be able to understand the core of your business in a matter of seconds.
But you don’t want to throw them too quickly into a product frenzy either. In fact, let’s just make a blanket rule here: do not make your homepage a product listing.
So what should your homepage consist of?
– Eye-catching title
A well-structured phrase that encompasses what your product(s) is about can go a long way in grabbing users’ attention. It’s also the place where you can put any sale or promotion forward.
– Prominent call-to-action
Your title should be followed by a CTA that is relevant to the product(s) you sell. Find a formulation that is close to your brand identity. Pass on any CTAs which are too boring or just generic.
– Pictures that capture your products in use
Do I need to specify professional photography here? High-quality pictures show professionalism and inspire trust in customers’ minds. A picture’s worth a thousand words and, since online shoppers never have the time for a thousand words, give them pictures, lots of them.
– Include best sellers of featured product
Your homepage shouldn’t be a product listing but that doesn’t mean you can’t feature your best items on it. Think of it this way: what are the products you would showcase in your window if you had a physical shop? They can be either best sellers or featured products for specific holidays, events or seasons.
Simple and effective. This website sells three products, all displayed on the homepage in an original and joyful way. Everything’s there, in a quick glance.
Talk about personality, right? No doubt that the designers here know exactly who they are talking to. The pictures are eye-catching and professional.
This homepage is successful in creating a mood. The pictures exude comfort, which is the feature that is put forward in the titles as well. The message couldn’t be clearer.
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