Site Performance Optimisation
The technical layer of SEO that most agencies skip. If search engines cannot crawl, render, and index your pages properly, nothing else you do to rank will work.
How it works
Site Performance Optimisation is a technical SEO project, not a content or link play. It addresses the category of ranking problems that originate in how your site is built, configured, and served to search engines rather than what it says or who links to it. Common issues we find: pages that rank for terms you do not want them to rank for, because a robots.txt or noindex tag is misapplied and blocking the right pages while indexing the wrong ones. Core Web Vitals scores that are failing on mobile, specifically LCP and CLS, which directly affect Google's ranking decisions in competitive markets. Internal linking structures that distribute link equity away from high-value pages toward orphan pages or low-value pagination. Canonical tag configurations that create duplicate content problems without the site owner realising it. JavaScript rendering issues where key content is not visible to crawlers. Hreflang errors in multilingual sites that cause search engines to show wrong language versions in wrong markets. We deliver a prioritised fix list with business impact estimates for each item, implementation documentation detailed enough for any developer to execute, and a verification pass after implementation to confirm fixes took effect.